Senior GTM leadership,
without the full‑time hire.
You don't need a full-time CMO. You need someone who's built what you're building and can get to work immediately. That's Pine & Tar.
Whether you're launching a new initiative, filling a critical gap, or navigating a pivotal growth phase, get access to proven talent and results with the flexibility and speed your business demands.
Just some of the successful brands I've helped over the past 30+ years
Hi, I'm Dan London.
I'm a marketing and technology executive with 25+ years of experience building and scaling B2B companies. In 2026 I launched Pine & Tar to put that experience to work in two ways.
Senior marketing and go-to-market leadership for early-stage B2B companies, without a full-time hire. I've built GTM motions from scratch, hired first revenue teams, scaled demand generation engines, and turned losses into profitability. Not a plan and a slide deck — hands-on execution alongside the founder.
Seed-stage checks into B2B software, primarily product-led growth companies, plus sales-led businesses where strong GTM is the defining advantage. I get operationally involved in every company I back.
Early-stage B2B founder who needs a senior GTM operator, a hands-on investor, or both?
Let's talkPredictable revenue growth, built to last.
I help B2B companies build predictable revenue growth by aligning marketing, sales, and customer success through strategic demand generation, optimized sales processes, and unified revenue operations.
When an engagement calls for more hands, I bring in my team of multidisciplinary experts to assist as needed.
Demand Generation
I help B2B companies create sustainable growth by building brand awareness, educating prospects, and generating genuine interest in what you offer.
Brand Development
I build and strengthen your company's identity beyond a logo. Defining your values, messaging, and positioning creates lasting connections.
Sales Process Optimization
I analyze and refine every step of your sales cycle to boost efficiency, shorten deal times, and increase revenue through data-driven strategies.
Email Automation
I build automated workflows that send targeted, personalized emails based on user actions, behaviors, and schedules.
RevOps Enablement
I align your marketing, sales, and customer success teams by unifying processes, data, and technology to create a seamless customer journey.
Early-Stage Investment
Capital for early-stage B2B software companies — with hands-on operational involvement in each one.
Building something in B2B? Let's talk.
Dan invests in early-stage B2B software companies and is willing to roll up his sleeves and get operationally involved in each one.
- Early-stage B2B software
- Product-led and sales-led businesses
- Hands-on operational involvement
Strong foundations.
Lasting protection.
Pine provides strong, workable timber for shipbuilding, while tar waterproofs and preserves that wood against rot and damage.
At Pine & Tar, my mission is to build strong foundations for your business and provide ongoing support that protects and preserves your success against whatever challenges lie ahead.
Let's talk about
your GTM
Fractional CMO. GTM Advisor. Early-Stage Investor.
Ready to grow? Let's talk.